Paid Media Planning & Buying
June 9, 2020
Eric
Turn on the traffic firehose and Grow Your Class with a Paid Media approach.
Paid Media is the fastest way to drive consistent and predictable traffic to your online course sales page and also reach audiences you simply can’t reach through organic tactics. It’s also the easiest way to blow through a marketing budget if you don’t know what you’re doing. But when done right, the sum is greater than the parts and that’s why our results-focused media team strives to bring back the best ROI possible.
Tactics
Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, Reddit, etc. We build teams that specialize in each of these top social media platforms so we can drive great paid sponsorship ad results and help you reach new students who will be interested in learning your topics.
The king of tactics when it comes to getting your course in front of someone actively showing interest in your topic. We’ll work to optimize an exhaustive list of keywords & phrases to target top paid search ad placements in Google PPC campaigns.
Site-based retargeting, Keywords searched, and content consumed are just a few ways we use retargeting to ensure your online course USP stays top of mind for your target students. Retargeting can provide a massive boost to ad engagement rates, sometimes up to 400%.
Mobile GEO Fencing targets your students in key locations at the zip code, neighborhood, or city level, or even at the address level. It’s the perfect tool to focus on universities, conventions, trade shows, or other areas where your target students gather.
Proprietary technology uses Natural Language Processing to index millions of sites and deliver your message adjacent to content and topics that are relevant and of interest to your Target Students. Due to its “interest by association”, Native advertising typically generates twice the click thru rate as banner ads.
Whether its an animated explainer video, an ongoing YouTube campaign, or an engagement-driver for your next email campaign, we produce high-quality HD videos for any part of the marketing mix.
When done right, Email Marketing is an effective way to build your relationship with your customer, grow your class size, and capitalize on cross-sells or up-sells. People who buy courses marketed through email spend on average 138% more than those who do not receive email offers.
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