Archives: Services

ROI & Data Analytics

Marketing is an investment, not an expense

Marketing your courses should have a positive return. To ensure this, we analyze every dollar spent on course promotion and its impact on revenue.  Our analytical tools help us identify what is working, what isn’t, and the best way to reallocate resources to ensure your class grows as quickly as possible.

Ideas Lead To Change

Our strategies are data-driven with clear expectations. Since we use tailored projections to determine if a campaign is successful; you will always know if the money was well spent. To learn more:

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Shoot us a message or use the ‘Book Consultation’ button to set up your free no-obligation 30-minute meeting.

    Proprietary Tool Development

    State of The Art Technology at Your Service

    We offer the ability to design and develop customized automation and content generation tools using the newest advances in machine learning.

    Ideas Lead To Change

    Our in-house tech talent has built data products for multiple startups including a Silicon Valley unicorn. Our proprietary tools can help you turn your course material into social media posts and identify potential students who have demonstrated a high interest in your field of expertise.

    To learn more about what technology we are developing, or if you have an idea for something you’d like built:

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    Get a Free Consultation

    Join other successful online instructors and start growing your class now!

    Shoot us a message or use the ‘Book Consultation’ button to set up your free no-obligation 30-minute meeting.

      Creative & Production

      The First Impression Your Course Deserves

      Your marketing content will set the tone for what your students expect from your course. Make sure their interest is piqued and their expectations are high by presenting quality material from the start.

      Ideas Lead To Change

      We ensure your students will have no doubt about the high production quality of your course through video production, web banner design, copywriting and other ad deliverables. To learn about all our offerings:

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      Get a Free Consultation

      Join other successful online instructors and start growing your class now!

      Shoot us a message or use the ‘Book Consultation’ button to set up your free no-obligation 30-minute meeting.

        Organic Growth

        Let Your Students Grow Your Class For You

        Any tactic we deploy that doesn’t cost money to distribute falls under your organic growth portion of the plan. While it requires more time and commitment, organic growth marketing is the 100% natural way to help boost student engagement, develop authentic connections, and further improve your industry credibility.

        So put all that hard-earned street cred to work and let our team design your organic content marketing approach. Some key tools in our Grow Your Class toolbox include:

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        Tactics

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        CONTENT MARKETING

        Content is an important part of any marketing strategy. It not only serves as a way to inform and communicate with your customers, but it also helps your course topics get found on Google. Our Content Marketing experts develop a content marketing strategy and distribution calendar that maximizes organic reach potential.
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        KEYWORD RESEARCH

        Our Keyword Research process involves identifying exactly what keywords and phrases people are entering into search engines when they attempt to find your course subject. We take into account search volume, competition index, and phrase variations in order to settle on the top keyword list to develop your content around.
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        SEO

        We use a mix of on-site and off-site SEO tactics to help you organically reach your students when they are turning to search engines for answers to questions that would be covered in your course material.
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        BLOGGING

        Consistent Blogging is an inexpensive way to stay top of mind, build industry credibility, increase your SEO results, and provide your fans with an easy way to share what they love about you. When paired with your Messaging Brief, it can be the “Trojan Horse” to more course sales.
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        SOCIAL MEDIA MANAGEMENT

        Engaging with your audience through social media is more important than ever. Our professional social media managers will develop an editorial schedule that optimizes posting times and content types with a goal of building a robust and active community around your course content.
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        LEAD MAGNET DEVELOPMENT

        The easiest way to introduce yourself and build a following is by offering them something of value in exchange for contact info first. Whether its a White Paper, a Toolkit, or a Mini-Lesson, building and distributing Lead Magnets is a catalyst for organic audience growth.
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        NEWSLETTERS/EMAIL

        Distributing content via Email is a more personal way to maintain contact with your students and cross-sell other courses. By taking a “value-first” approach we work hard to beat industry benchmarks on key email marketing stats.
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        REPUTATION/REVIEWS MANAGEMENT

        85% of consumers trust online reviews as much as personal recommendations. By taking control of your online reviews, you increase your chance of getting those 5-star reviews that help attract new students and Grow Your Class.
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        Get a Free Consultation

        Join other successful online instructors and start growing your class now!

        Shoot us a message or use the ‘Book Consultation’ button to set up your free no-obligation 30-minute meeting.

          Paid Media Planning & Buying

          Turn on the traffic firehose and Grow Your Class with a Paid Media approach.

          Paid Media is the fastest way to drive consistent and predictable traffic to your online course sales page and also reach audiences you simply can’t reach through organic tactics.  It’s also the easiest way to blow through a marketing budget if you don’t know what you’re doing. But when done right, the sum is greater than the parts and that’s why our results-focused media team strives to bring back the best ROI possible.

          Tactics

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          SPONSORED SOCIAL MEDIA

          Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, Reddit, etc. We build teams that specialize in each of these top social media platforms so we can drive great paid sponsorship ad results and help you reach new students who will be interested in learning your topics.
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          PPC SEARCH ENGINE MARKETING

          The king of tactics when it comes to getting your course in front of someone actively showing interest in your topic. We’ll work to optimize an exhaustive list of keywords & phrases to target top paid search ad placements in Google PPC campaigns.
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          RETARGETING

          Site-based retargeting, Keywords searched, and content consumed are just a few ways we use retargeting to ensure your online course USP stays top of mind for your target students. Retargeting can provide a massive boost to ad engagement rates, sometimes up to 400%.
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          LOCATION-BASED

          Mobile GEO Fencing targets your students in key locations at the zip code, neighborhood, or city level, or even at the address level. It’s the perfect tool to focus on universities, conventions, trade shows, or other areas where your target students gather.
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          NATIVE

          Proprietary technology uses Natural Language Processing to index millions of sites and deliver your message adjacent to content and topics that are relevant and of interest to your Target Students.  Due to its “interest by association”, Native advertising typically generates twice the click thru rate as banner ads.
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          VIDEO

          Whether its an animated explainer video, an ongoing YouTube campaign, or an engagement-driver for your next email campaign, we produce high-quality HD videos for any part of the marketing mix.
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          EMAIL

          When done right, Email Marketing is an effective way to build your relationship with your customer, grow your class size, and capitalize on cross-sells or up-sells.  People who buy courses marketed through email spend on average 138% more than those who do not receive email offers.
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          Get a Free Consultation

          Join other successful online instructors and start growing your class now!

          Shoot us a message or use the ‘Book Consultation’ button to set up your free no-obligation 30-minute meeting.

            Strategic Development

            “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” —Sun Tsu

            Before you start thinking about specific tactics, the first step to any online course marketing campaign is to develop a bulletproof strategic foundation.

            We use our proprietary tools and methods to define some key strategy pillars:

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            Tactics

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            TARGET MARKET

            We take a close look at your most engaged course fans and use our proprietary internal software to cross-reference them for commonalities. Based on this analysis we’ll build out a customer persona profile of your ideal target student so we know exactly who to market to.
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            COMPETITIVE ANALYSIS

            Analyzing what your competition is selling and how they are talking about it is a crucial step in figuring out where your course fits in. We’ll take a look at the market messaging landscape to find your path of least resistance to more course sales.
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            UNIQUE SELLING PROPOSITION

            Through our conversations and research, we’ll define your Unique Selling Proposition: ie. the one single thing that sets you apart from your competition. If you had 15 seconds to convince me to buy your course, what would you say?
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            MESSAGING BRIEF

            This is the document that ties all of our strategy work into one unified guide for our marketing materials. The creation of every communication vehicle moving forward will start and end with a review of the Messaging Brief to make sure they align with our strategy.
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            ROI DRIVEN COURSE SALES OBJECTIVES

            We’ll outline a clearly defined set of traffic, conversions, and sales goals that all lead up to the ultimate data point, ROI. Because marketing should be an investment, not an expense.

            Get a Free Consultation

            Join other successful online instructors and start growing your class now!

            Shoot us a message or use the ‘Book Consultation’ button to set up your free no-obligation 30-minute meeting.